
Xavier Lopez Reynau
Xavier leads a small team of senior software engineers. Together they build web platforms and mobile apps, connect the systems a company already uses, and run our own test of AI-made marketing.
Software company in Barcelona, with clients in Europe, the US and other countries.
We test every tool on our own projects and only recommend what works.
New tools run on our own platform first: our finance, our projects, our support. When something works there, and makes sense for a client, it goes into client work. When it doesn’t, it goes in the Edge Log as dropped, with the reason.
New models and tools run on our platform and our projects first. Our time, our risk.
What holds up does real work for us: finance, projects, support. That is the real test.
Only what works, and makes sense for you, goes into client work. The rest is dropped, with the reason.
New tools are tested on our own work before any client pays for them. Our time, our risk.
Dropping a tool is part of the job. Most of what we test never reaches a client, and the log shows why.
The first plan is always too big. We agree what gets built, and what doesn’t, before any code.
The tools change every month. That’s why we keep a log, and why the work never feels finished.
Everyone codes, everyone tests, everyone talks to clients. And each of us is always trying something new on our own work.

Xavier leads a small team of senior software engineers. Together they build web platforms and mobile apps, connect the systems a company already uses, and run our own test of AI-made marketing.
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