Latest dispatch·
Everyone has the same models now.
Access stopped being the advantage. What is left is judgement: what you point the tools at, and what you refuse to build with them.
Xavier Lopez Reynau
Studio
At the edge. Whatever it takes.
GrowthEngineeringMedia
Three pillars
The Reel
We figure out what to build. Then we build it.
Growth systems, production software, and cinema-grade media. One senior-led studio.
Founder-led engagements from MVP to production systems.
The edge
What we are acting on now.
A dated position from the studio — not a stack list. What currently matters, and how we apply it.
Featured dossiers.
Outcome first. Every case started with definition.
Custom software development in Spain
Case still · 01 of 04
Case · C-06
01
Studio-grade. Live in one hour.
RaulL Studio Website
A Terrassa barbershop had only a Booksy page. Studio-grade site on a purchased domain, live in one hour, discoverable in search and AI.
Enter the case
Case still · 02 of 04
Case · C-05
02
Shopify rebuilt. Brand intact.
Vibrant Skin E-commerce Platform
WordPress capped growth and brand fit. Custom Shopify with owned checkout, brand design, and discoverability in search and AI.
Enter the case
Case still · 03 of 04
Case · C-03
03
Ops at scale. Hub to door.
National Parcel Operations Platform
Parcel status lived in separate depot consoles. One live ops view from hub to doorstep, built for national volume.
Enter the case
Case still · 04 of 04
Case · C-01
04
Lead to quote. Ledger intact.
Industrial Digital Ecosystem
Sales work spread across spreadsheets and partial ERP views. One synced flow from lead to quote, ledger intact, workflows in daily use.
Enter the case
One brief · one reply
If the plan will not hold, we say so early.